How to win customers and keep them for life;Michael Leboef
The success of any business depends on knowing the answers to these important questions: Why do some people buy once…and never return? Why do some people become strong, steady customers? How do you turn an angry or complaining customer into a happy and satisfied one? What are the five best ways to keep customers coming back? From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.
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The Practice: Shipping Creative Work by Seth GodinKShs2,290.00Add to cart
From the bestselling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.
Creative work doesn’t come with a guarantee. But there is a pattern to who succeeds and who doesn’t. And engaging in the consistent practice of its pursuit is the best way forward.
Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer’s block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you’re a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you’ve been seeking to share all along.
With this book as your guide, you’ll learn to dance with your fear.
To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
How I Built This: The Unexpected Paths to Success From the World’s Most Inspiring Entrepreneurs by Guy RazKShs1,595.00Add to cart
These stories of founders and their companies are told with the same energy and openness it takes to be an entrepreneur’ – Eric Ries, author of The Lean Startup
This is marketing;Seth GordinKShs2,690.00Add to cart
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Kill Me Quick Meja MwangiKShs850.00Add to cart
Meja made comparison (Kill Me Quick, 1). Mwangi selects realistic details from ordinary life, and his novel chronicles the fate of an impotent silent majority. He has a vision of life as hell. His fiction shows him to be a humanist because human concerns like class and gender inequality remain largely foregrounded in the novel.
Selling Without Selling: 4-1/2 Steps to Success Paperback – by Carol SuperKShs2,195.00Add to cart
Selling Without Selling: 4-1/2 Steps to Success Paperback – by Carol Super
Selling Without Selling reveals the approach that Carol Super, “Salesperson of the Decade” at 3M/Media Networks (now owned by AOL/Time Warner) uses to produce double or triple the average sales of her colleagues — every year. Sales professionals at all levels will learn Carol’s secrets for:
* communicating better by understanding different types of people * increasing the buyer’s confidence while taking pressure off the seller * prioritizing tasks * qualifying prospects * knowing what to say (and what not to say!) * overcoming obstacles * and closing sales “automatically” (That’s the half.)
Loaded with sales scripts, personal stories, and perspectives on what makes a great salesperson, Selling Without Selling is a revolutionary tool from a proven sales star.