Marketing: A Guide To The Fundamentals (The Economist) by Patrick Forsyth
KShs2,500.00
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
– The marketing mix
– Pricing policy
– Different methods of market research
This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization
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Losing Hope Hopeless #2 book by Colleen Hoover
KShs1,595.00Add to cartLosing Hope Hopeless #2 book by Colleen Hoover
In the follow-up to Colleen Hoover’s #1 New York Times bestseller Hopeless, the charming and irresistible Dean Holder tells the passionate story that has melted thousands of hearts.In Hopeless, Sky left no secret unearthed, no feeling unshared, and no memory forgotten, but Holder’s past remained a mystery.
Still haunted by the little girl he let walk away, Holder has spent his entire life searching for her in an attempt to finally rid himself of the crushing guilt he has felt for years. But he could not have anticipated that the moment they reconnect, even greater remorse would overwhelm him…
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We’re Going to Need More Wine By Gabrielle Union
KShs2,195.00Read moreIn this moving collection of thought-provoking essays infused with her unique wisdom and deep humor, Union uses that same fearlessness to tell astonishingly personal and true stories about power, color, gender, feminism, and fame. Union tackles a range of experiences, including bullying, beauty standards, and competition between women in Hollywood, growing up in white California suburbia and then spending summers with her black relatives in Nebraska, coping with crushes, puberty, and the divorce of her parents. Genuine and perceptive, Union bravely lays herself bare, uncovering a complex and courageous life of self-doubt and self-discovery with incredible poise and brutal honesty. Throughout, she compels us to be ethical and empathetic, and reminds us of the importance of confidence, self-awareness, and the power of sharing truth, laughter, and support.
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488 Rules for Life by Kitty Flanagan
KShs1,150.00Add to cart488 Rules for Life is Kitty Flanagan’s way of making the world a more pleasant place to live.
Providing you with the antidote to every annoying little thing, these rules are not made to be broken. 488 Rules for Life is not a self-help book, because it’s not you who needs help, it’s other people. Whether they’re walking and texting, asphyxiating you on public transport with their noxious perfume cloud, or leaving one useless square of toilet paper on the roll, a lot of people just don’t know the rules.
But thanks to Kitty Flanagan’s comprehensive guide to modern behaviour, our world will soon be a much better place. A place where people don’t ruin the fruit salad by putting banana in it … where your co-workers respect your olfactory system and don’t reheat their fish curry in the office microwave … where middle aged men don’t have ponytails …
Other rules to live by include:
1. Men must wear shorts over leggings
The gym is no place for people to discover whether or not you are circumcised. That’s a private discussion for another place and time.
2. Team bonding activities should be optional
Some people love it when management decides that an afternoon of bowling or paintballing or (god forbid) karaoke will help everyone work better as a team. Others would rather be dead.
3. Don’t ever mention your ‘happy place’
To me, this sounds less like a pleasant, fun state of mind and more like some kind of utopian wank palace you’ve had built in the basement.
What started as a personal joke is now a quintessential reference book with the power to change society. (Or, at least, make it a bit less irritating.)
What people are (Kitty Flanagan is) saying about this book:
‘You’re welcome everyone.’
‘Thank god for me.’
‘I’d rather be sad and lonely, but right.’
‘There’s not actually 488 rules in here but it sure feels like it’.
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