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Purple Cow;Seth Godin

KSh1,490.00

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin’s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

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  • Store Name: Kibangabooks
  • Vendor: Kibangabooks
  • Address: nairobi
  • 2.67 2.67 rating from 3 reviews
  • New!

    Aim for Iconic

    Rise to Legendary
    Make History

    * The hidden habits used by many of the world’s most creative and successful people to realize their visionary ambitions
    * Original techniques to turn fear into fuel, problems into power and past troubles into triumphs
    * A breakthrough blueprint to battle-proof yourself against distraction and procrastination so that you produce magic that dominates your domain
    * Pioneering insights on installing world-class routines, including rising early, achieving superhuman fitness and becoming the most disciplined person you know
    * Unusual wisdom knowledge to operate with far more simplicity, beauty and peace

    Part memoir on a life richly lived, part instruction manual for virtuoso-grade performance and part handbook for spiritual freedom in an age of high-velocity change, The Everyday Hero Manifesto will completely transform your life. Forever.

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  • Binyavanga Wainaina tumbled through his middle-class Kenyan childhood out of kilter with the world around him. This world came to him as a chaos of loud and colorful sounds: the hair dryers at his mother’s beauty parlor, black mamba bicycle bells, mechanics in Nairobi, the music of Michael Jackson—all punctuated by the infectious laughter of his brother and sister, Jimmy and Ciru. He could fall in with their patterns, but it would take him a while to carve out his own.

    In this vivid and compelling debut memoir, Wainaina takes us through his school days, his mother’s religious period, his failed attempt to study in South Africa as a computer programmer, a moving family reunion in Uganda, and his travels around Kenya. The landscape in front of him always claims his main attention, but he also evokes the shifting political scene that unsettles his views on family, tribe, and nationhood.

    Throughout, reading is his refuge and his solace. And when, in 2002, a writing prize comes through, the door is opened for him to pursue the career that perhaps had been beckoning all along. A series of fascinating international reporting assignments follow. Finally he circles back to a Kenya in the throes of postelection violence and finds he is not the only one questioning the old certainties.

    Resolutely avoiding stereotype and cliché, Wainaina paints every scene in One Day I Will Write About This Place with a highly distinctive and hugely memorable brush.

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  • New York Times Best Seller
    A Skimm Reads Pick
    An NPR Best Book of 2017

    From the best-selling author of Americanah and We Should All Be Feminists comes a powerful new statement about feminism today–written as a letter to a friend–and the perfect gift for Mother’s Day.

    A few years ago, Chimamanda Ngozi Adichie received a letter from a childhood friend, a new mother who wanted to know how to raise her baby girl to be a feminist. Dear Ijeawele is Adichie’s letter of response: fifteen invaluable suggestions–direct, wryly funny, and perceptive–for how to empower a daughter to become a strong, independent woman. Filled with compassionate guidance and advice, it gets right to the heart of sexual politics in the twenty-first century, and starts a new and urgently needed conversation about what it really means to be a woman today.

    Author: Chimamanda Ngozi Adichie

    ISBN:9780525434801

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  • This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.’

    Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day – as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: ‘What makes the truly exceptional companies different from other companies?’

    Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

    Author:James C. Collins, Jerry I. Porras

    ISBN:9781844135844

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  • New!

    From the #1 New York Times bestselling author of milk and honey and the sun and her flowers comes her greatly anticipated third collection of poetry.

    rupi kaur constantly embraces growth, and inhome body, she walks readers through a reflective and intimate journey visiting the past, the present, and the potential of the self.home body is a collection of raw, honest conversations with oneself – reminding readers to fill up on love, acceptance, community, family, and embrace change. illustrated by the author, themes of nature and nurture, light and dark, rest here.

    i dive into the well of my body
    and end up in another world
    everything i need
    already exists in me
    there’s no need
    to look anywhere else

    – home

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  • Fifteen Years after the passing of Wahome Mutahi, we are lucky enough to have a collection of his revolutionary articles. Written in satirical form during the regime of Moi. Wahome was honest to what he called liberation journalism. This allowed him to challenge political and social power in his writings and performances. He used his writings to ask critical questions about the direction the Kenyan society was taking.
    Add to cart

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