This is marketing;Seth Gordin
KShs2,690.00
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
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The 4 Disciplines of Execution book by Sean Covey, Jim Huling, Chris McChesney
KShs1,895.00Read moreThe 4 Disciplines of Execution book by Sean Covey, Jim Huling, Chris McChesney
Do you remember the last major initiative you watched die in your organisation? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it’s quite likely no one even noticed.
Almost every company struggles with making change happen. The 4 Disciplines of Execution: Revised and Updated is meant to help you reach the goals you’ve always dreamed of with a simple, repeatable, and proven formula. In this updated edition of the business bestseller that ‘every leader should read’ (Clayton Christensen, Professor at Harvard Business School and author of The Innovator’s Dilemma), you’ll learn the 4 Disciplines of Execution and how to make them work for your organisation.
This proven set of practices have been tested and refined by hundreds of organisations and thousands of teams over many years. When a company or an individual adheres to these principles, they achieve superb results, regardless of the goal. These 4 Disciplines of Execution represent a new way to work and think that is essential to creating lasting organisational change and thriving in today’s competitive climate. It’s the one book that no leader can afford to miss.
Buy The 4 Disciplines of Execution by Sean Covey, Jim Huling, Chris McChesney online at best price in Nairobi, Kenya
Book Available in kenya| Leading Online bookstore/ bookshop| Kenya’s leading bookshop|Same-Day book delivery.
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Black Girls Must Be Magic: A Novel by Jayne Allen
KShs1,800.00Add to cartWhen an unexpected turn of events draws Marc-her on and off-again ex-boyfriend-back into her world with surprising demands, and the situation at work begins to threaten her livelihood and her identity, Tabitha must make some tough decisions about her and her baby’s future. It takes a village to raise a child, and Tabitha turns to the women who have always been there for her.
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Rogue lawyer;John Grisham
KShs1,390.00Read moreSebastian Rudd is not your typical street lawyer. He works out of a customized bulletproof van, complete with Wi-Fi, a bar, a small fridge, fine leather chairs, a hidden gun compartment, and a heavily armed driver. He has no firm, no partners, no associates, and only one employee, his driver, who’s also his bodyguard, law clerk, confidant, and golf caddy. He lives alone in a small but extremely safe penthouse apartment, and his primary piece of furniture is a vintage pool table. He drinks small-batch bourbon and carries a gun.Â
Sebastian defends people other lawyers won’t go near: a drug-addled, tattooed kid rumored to be in a satanic cult, who is accused of molesting and murdering two little girls; a vicious crime lord on death row; a homeowner arrested for shooting at a SWAT team that mistakenly invaded his house.  Why these clients? Because he believes everyone is entitled to a fair trial, even if he, Sebastian, has to cheat to secure one. He hates injustice, doesn’t like insurance companies, banks, or big corporations; he distrusts all levels of government and laughs at the justice system’s notions of ethical behavior.
Sebastian Rudd is one of John Grisham’s most colorful, outrageous, and vividly drawn characters yet. Gritty, witty, and impossible to put down, Rogue Lawyer showcases the master of the legal thriller at his very best.
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A CACTUS IN THE DESERT. An Autobiography of Reverend Teresia Wairimu Kinyanjui
KShs2,190.00Add to cartA CACTUS IN THE DESERT. An Autobiography of Reverend Teresa Wairimu Kinyanjui
A most remarkable story of one phenomenal woman who yielded to the call of God and allowed Him to use her in extraordinary ways. The book takes you through an eventful journey, from her interesting ancestry that dates back to the Paramount Chief Kinyanjui Wa Gathirimu, through to her growing up in a Kenyan rural set-up, and the defining moment of God’s call which culminated into great spiritual encounters, awesome miracles, signs and wonders.
The vast numbers of souls that have been touched and transformed by God’s power through her Faith Evangelistic Ministry are an ongoing an enduring testimony.
You will be inspired and encouraged to believe God for the impossible, to see the invisible and to achieve the unimaginable.
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Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.
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Never Eat Alone…And Other Secrets To Success, One Relationship At A Time Keith Ferrazzi
KShs2,190.00Add to cartThe bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world.do you want to get ahead in life? Climb the ladder to personal success?the secret, master networker keith ferrazzi claims, is in reaching out to other people. As ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships‚aiso that everyone wins.innever eat alone, ferrazzi lays out the specific steps‚aiand inner mindset‚aihe uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time sincenever eat alonewas published in 2005, the rise of social media and new, collaborative management styles have only made ferrazzi‚aos advice more essential for anyone hoping to get ahead in business.the son of a small-town steelworker and a cleaning lady, ferrazzi first used his remarkable ability to connect with others to pave the way to yale, a harvard m.b.a., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from washington‚aos corridors of power to hollywood‚aos a-list, leading to him being named one of crain‚aos 40 under 40 and selected as a global leader for tomorrow by the davos world economic forum.ferrazzi‚aos form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with ‚aunetworking.‚au he then distills his system of reaching out to people into practical, proven principles. Among them:don‚aot keep score:it‚aos never simply about getting what you want. It‚aos about getting what you want and making sure that the people who are important to you get what they want, too.‚auping‚au constantly:the ins and outs of reaching out to those in your circle of contacts all the time‚ainot just when you need something.never eat alone:the dynamics of status are the same whether you‚aore working at a corporation or attending a social event‚ai‚auinvisibility‚au is a fate worse than failure.become the ‚auking of content‚au:how to use social media sites like linkedin, twitter, and facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals.in the course of this book, ferrazzi outlines the timeless strategies shared by the world‚aos most connected individuals, from winston churchill to bill clinton, vernon jordan to the dalai lama.chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a ‚auconference commando,‚au and more, this new edition ofnever eat alonewill remain a classic alongside alongsidehow to win friends and influence peoplefor years to come.
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You must be agile, willing to adjust your professional expectations, and able to respond quickly to opportunities and threats.
Learn How to leave your old job smoothly and start your new one with confidence and flair. How to gracefully accept praise for your work. How to recover from stress, setbacks, or the upheaval of a major project. How to stay steady in the midst of endless change.
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Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter’s framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter’s ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.
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