This is marketing;Seth Gordin
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
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The 4 Disciplines of Execution book by Sean Covey, Jim Huling, Chris McChesneyKShs1,895.00Read more
The 4 Disciplines of Execution book by Sean Covey, Jim Huling, Chris McChesney
Do you remember the last major initiative you watched die in your organisation? Did it go down with a loud crash? Or was it slowly and quietly suffocated by other competing priorities? By the time it finally disappeared, it’s quite likely no one even noticed.
Almost every company struggles with making change happen. The 4 Disciplines of Execution: Revised and Updated is meant to help you reach the goals you’ve always dreamed of with a simple, repeatable, and proven formula. In this updated edition of the business bestseller that ‘every leader should read’ (Clayton Christensen, Professor at Harvard Business School and author of The Innovator’s Dilemma), you’ll learn the 4 Disciplines of Execution and how to make them work for your organisation.
This proven set of practices have been tested and refined by hundreds of organisations and thousands of teams over many years. When a company or an individual adheres to these principles, they achieve superb results, regardless of the goal. These 4 Disciplines of Execution represent a new way to work and think that is essential to creating lasting organisational change and thriving in today’s competitive climate. It’s the one book that no leader can afford to miss.
Buy The 4 Disciplines of Execution by Sean Covey, Jim Huling, Chris McChesney online at best price in Nairobi, Kenya
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Black Girls Must Be Magic: A Novel by Jayne AllenKShs1,800.00Add to cart
When an unexpected turn of events draws Marc-her on and off-again ex-boyfriend-back into her world with surprising demands, and the situation at work begins to threaten her livelihood and her identity, Tabitha must make some tough decisions about her and her baby’s future. It takes a village to raise a child, and Tabitha turns to the women who have always been there for her.
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Rogue lawyer;John GrishamKShs1,390.00Read more
Sebastian Rudd is not your typical street lawyer. He works out of a customized bulletproof van, complete with Wi-Fi, a bar, a small fridge, fine leather chairs, a hidden gun compartment, and a heavily armed driver. He has no firm, no partners, no associates, and only one employee, his driver, whoâ€™s also his bodyguard, law clerk, confidant, and golf caddy. He lives alone in a small but extremely safe penthouse apartment, and his primary piece of furniture is a vintage pool table. He drinks small-batch bourbon and carries a gun.Â
Sebastian defends people other lawyers wonâ€™t go near: a drug-addled, tattooed kid rumored to be in a satanic cult, who is accused of molesting and murdering two little girls; a vicious crime lord on death row; a homeowner arrested for shooting at a SWAT team that mistakenly invaded his house. Â Why these clients? Because he believes everyone is entitled to a fair trial, even if he, Sebastian, has to cheat to secure one. He hates injustice, doesnâ€™t like insurance companies, banks, or big corporations; he distrusts all levels of government and laughs at the justice systemâ€™s notions of ethical behavior.
Sebastian Rudd is one of John Grishamâ€™s most colorful, outrageous, and vividly drawn characters yet. Gritty, witty, and impossible to put down, Rogue Lawyer showcases the master of the legal thriller at his very best.
A CACTUS IN THE DESERT. An Autobiography of Reverend Teresia Wairimu KinyanjuiKShs2,190.00Add to cart
A CACTUS IN THE DESERT. An Autobiography of Reverend Teresa Wairimu Kinyanjui
A most remarkable story of one phenomenal woman who yielded to the call of God and allowed Him to use her in extraordinary ways. The book takes you through an eventful journey, from her interesting ancestry that dates back to the Paramount Chief Kinyanjui Wa Gathirimu, through to her growing up in a Kenyan rural set-up, and the defining moment of God’s call which culminated into great spiritual encounters, awesome miracles, signs and wonders.
The vast numbers of souls that have been touched and transformed by God’s power through her Faith Evangelistic Ministry are an ongoing an enduring testimony.
You will be inspired and encouraged to believe God for the impossible, to see the invisible and to achieve the unimaginable.