Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead

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  How to win customers and keep them for life;Michael Leboef

  KSh2,500.00

  The success of any business depends on knowing the answers to these important questions: Why do some people buy once…and never return? Why do some people become strong, steady customers? How do you turn an angry or complaining customer into a happy and satisfied one? What are the five best ways to keep customers coming back? From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.

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  Bad Blood: Secrets and Lies in a Silicon Valley Startup (Small)

  KSh1,450.00

  The full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by the prize-winning journalist who first broke the story and pursued it to the end, despite pressure from its charismatic CEO and threats by her lawyers.

  In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.7 billion. There was just one problem: The technology didn’t work.

  In Bad Blood, John Carreyrou tells the riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.

  Now to be adapted into a film, with Jennifer Lawrence to star.

  ‘Chilling . . . Reads like a West Coast version of All the President’s Men.’ New York Times Book Review

  Author: John Carreyrou

  ISBN:9781509868087

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  Leadership Axioms: Powerful Leadership Proverbs by Bill Hybels

  KSh1,550.00

  The best leaders not only lead well but also reflect on their leadership long enough and thoughtfully enough to articulate the philosophies that cause them to do so. Whether serving in the marketplace or in ministry, as executives or rank-and-file employees, as salaried staff or volunteer servants, good leaders can pinpoint the rationale for their actions and decisions with the ease of reciting their home address. In Axiom, author Bill Hybels divulges the God-given convictions that have dictated his leadership strategy for more than three decades as senior pastor of Willow Creek Community Church. Oriented toward four key leadership categories … 1. Vision and strategy (“Promote Shameless Profitability,” “Take a Flyer”) 2. Teamwork and communication (“Obi-Wan Kenobi Isn’t for Hire,” “Disagree without Drawing Blood”) 3. Activity and assessment (“Develop a Mole System,” “Sweat the Small Stuff”) 4. Personal integrity (“Admit Mistakes, and Your Stock Goes Up,” “Fight for Your Family”) … Axiom brokers accessible wisdom from one leader’s journey, as well as emboldens you to nail down the reasons why you lead like you lead.

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  The personal MBA; Josh Kaufman

  KSh1,895.00

  Master the fundamentals, hone your business instincts, and save a fortune in tuition.

  The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.

  Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.

  True leaders aren’t made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

  Author: Josh Kaufman

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  Competitive strategy;Michael E Porter

  KSh2,450.00

  Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter’s Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

  Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter’s framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

  More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter’s ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

  Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century

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  How google works;Eric Schmidt & Jonathan Rosenberg

  KSh1,150.00

  Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub “smart creatives.” Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims (“Consensus requires dissension,” “Exile knaves but fight for divas,” “Think 10X, not 10%”) with numerous insider anecdotes from Google’s history, many of which are shared here for the first time.In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.

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