The coca-cola way book by mark pendergrast

Description

The coca-cola way book by mark pendergrast

COCA-COLA From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself.

With vivid portraits of the entrepreneurs who founded the company — and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world — this is business history at its best: in fact, “The Real Thing.”