Description
Best Effect by Zachary Kimari
Marketing is arguably the least understood function in business.
When resources are stretched, it is oen the rst department to face
budget cuts—a reality that is even more pronounced in small
businesses.
In fact, the smaller the organisation, the greater the suspicion
toward marketing and those who practice it. is misunderstanding
has only deepened with the rise of digital media. Today, anyone with
a social media account and basic design skills is oen assumed to be
capable of driving an organisation’s marketing eort.
Yet no business can survive-let alone thrive-without attracting and
converting customers. at is the essence of marketing. For this
reason, marketing should not be treated as a mere function of
business; it should be the foundation upon which every commercial
enterprise is built.
is book sets out to make that case-and, more importantly, to
transform you, the small business owner, into a condent and
capable marketing maverick
businesses.
In fact, the smaller the organisation, the greater the suspicion
toward marketing and those who practice it. is misunderstanding
has only deepened with the rise of digital media. Today, anyone with
a social media account and basic design skills is oen assumed to be
capable of driving an organisation’s marketing eort.
Yet no business can survive-let alone thrive-without attracting and
converting customers. at is the essence of marketing. For this
reason, marketing should not be treated as a mere function of
business; it should be the foundation upon which every commercial
enterprise is built.
is book sets out to make that case-and, more importantly, to
transform you, the small business owner, into a condent and
capable marketing maverick
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