Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life book Rory Sutherland
KShs1,890.00
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life book Rory Sutherland
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
Heralded as “one of the leading minds in the world of branding” by NPR, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in this audio) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places:
What can honey bees teach us about creating a sustainable business?
How could budget airlines show us how to market a healthcare system?
Why is it better to be vaguely right than precisely wrong?
What might soccer penalty kicks teach us about the dangers of risk-aversion?
Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech.
Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
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The One Thing:The Surprisingly Simple Truth Behind Extraordinary Results By Gary Keller
KShs1,950.00Add to cartYOU WANT LESS
You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what’s the cost? Second-rate work, missed deadlines, smaller pay cheques, fewer promotions – and lots of stress.AND YOU WANT MORE
You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.NOW YOU CAN HAVE BOTH – LESS AND MORE.
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Britain’s Gulag,The brutal of the empire in kenya;Caroline Elkins
KShs1,950.00Read moreOnly a few years after Britain defeated fascism came the Mau Mau uprising in Kenya – a mass armed rebellion by the Kikuyu people, demanding the return of their land and freedom. The draconian response of Britain’s colonial government was to detain nearly the entire Kikuyu population of 1.5 million and to portray them as sub-human savages. Detainees in their thousands –possibly a hundred thousand or more –died from exhaustion, disease, starvation and systemic physical brutality. For decades these events remained untold.
Caroline Elkins conducted years of research to piece together this story, unearthing reams of documents and interviewing several hundred Kikuyu survivors. Britain’s Gulag reveals for the first time, the full savagery of the Mau Mau war and the ruthless determination with which Britain sought to control its empire.Author: Caroline Elkins
ISBN: 9781847922946
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KShs960.00Add to cartAfter completing her undergraduate studies Monika Saliku anxiously waits to see what shape her career will take. For her it is a foregone conclusion that she will get an appointment in the city and savour the familiar throb of urban life. However she receives a setback when she is appointed to a bucolic outpost settling for a career she loathes. As she journeys to the small dusty town her struggle to self-realisation has just begun.
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Too bad for Naomi her evil twin hasn’t changed at all. After helping herself to Naomi’s car and cash, Tina leaves her with something unexpected: the 11-year-old niece she didn’t know she had. Now she’s stuck in town with no job, no plan, no home and a whole lot of extra responsibility.
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