Blue Ocean Strategy book by W Chan Kim Renee Mouborgne H/C

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space–and making the competition irrelevant.

SKU: Blue-ocean-strategy-W-Chan

KShs 4,890.00

In stock

Description

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

  • A new preface by the authors: Help! My Ocean Is Turning Red
  • Updates on all cases and examples in the book, bringing their stories up to the present time
  • Two new chapters and an expanded third one–Alignment, Renewal, and Red Ocean Traps –that address the most pressing questions readers have asked over the past 10 years

 

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space–and making the competition irrelevant.