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KShs 960.00
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Sale! Original price was: KShs 2,390.00.KShs 2,200.00Current price is: KShs 2,200.00.
Built to last by Jim Collins H/C
This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.?
Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day ? as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: ?What makes the truly exceptional companies different from other companies??
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
Author:James C. Collins, Jerry I. Porras
ISBN:9781844135844
KShs 3,590.00