Description
*MWAFRIKA* : _an insider?s view of the African consumer book by Isaac T Ngatia
This book is what I call a conversation starter, as any in-depth understanding of the Africa market calls for customized approach.This book may be among the first to tackle head-on, on the complex subject of *MWAFRIKA* _; an elusive target for many businesses trying to understand the consumer scene across Africa._
*Isaac T. Ngatia* in this book clearly explains in awesome detail the origins, mentality, expectations, and opportunities of the African consumer, his natural habitat, and the forces (past, current, and future) that shape it.
Even more importantly, the book suggests solutions to arising obstacles in reaching the said consumer.
_I highly recommend this masterpiece._
