Description
From the Publisher
You’re either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his now-legendary New York Times bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
About the Author:
Seth Godin is the author of 19 international bests that have changed the way people think about work and have been translated into 38 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. His latest book is the New York Times bestseller This Is Marketing. He writes the most popular marketing blog in the world and speaks to audiences around the globe. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.
ASIN : 014101640X
Publisher : Penguin; First Edition (January 27, 2005)
Language : English
Paperback : 160 pages
ISBN-10 : 9780141016405
ISBN-13 : 978-0141016405
Item Weight : 4.2 ounces
Dimensions : 7.76 x 5.08 x 0.39 inches
Best Sellers Rank: #122 in Sales & Selling (Books)
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