The Bomber Mafia;Malcolm Gladwell
KShs1,790.00
‘The Bomber Mafia is a case study in how dreams go awry. When some shiny new idea drops from the heavens, it does not land softly in our laps. It lands hard, on the ground, and shatters.’
In the years before the Second World War, in a sleepy air force base in central Alabama, a small group of renegade pilots put forth a radical idea. What if we made bombing so accurate that wars could be fought entirely from the air? What if we could make the brutal clashes between armies on the ground a thing of the past?
This book tells the story of what happened when that dream was put to the test. The Bomber Mafia follows the stories of a reclusive Dutch genius and his homemade computer, Winston Churchill’s forbidding best friend, a team of pyromaniacal chemists at Harvard, a brilliant pilot who sang vaudeville tunes to his crew, and the bomber commander, Curtis Emerson LeMay, who would order the bloodiest attack of the Second World War.
In this tale of innovation and obsession, Gladwell asks: what happens when technology and best intentions collide in the heat of war? And what is the price of progress?
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Marketing: A Guide To The Fundamentals (The Economist) by Patrick Forsyth
KShs2,500.00Add to cartThe late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
– The marketing mix
– Pricing policy
– Different methods of market researchThis guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization
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You Are the Placebo: Making Your Mind Matter Joe Dispenza
KShs2,795.00Add to cartYou Are the Placebo: Making Your Mind Matter Joe Dispenza
Throughout history, many cultures have experienced the effects of verifiable healings, along with hexes, curses, witchcraft, voodoo and other mysterious phenomena. These effects – many of which were elicited by unscientific means – were brought about by the beliefs and lore of the society. Even today, pharmaceutical companies use double- and triple-blind randomized studies in an attempt to exclude of the power of the mind over the body.
In You Are the Placebo, Dr Joe Dispenza explores the history, the science and the practical applications of the so-called placebo effect. The many amazing cases studies will empower you to personally use ‘the expectation of a particular outcome’ to alter your internal states – as well as external reality – solely through the action of your mind.
This book offers the necessary understandings to change old beliefs and perceptions into new, and teaches a model of personal transformation that correlates with the placebo effect, without the need for any external influences.
Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Same-Day book delivery.
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Steve Jobs: Biography book by Walter Isaacson
KShs2,090.00Add to cartAn extraordinary book which gives us a unique insight into the life and thinking of the man who has single handedly transformed the way we live today
ISBN: 9780349140438 SKU: 2030301005161
BUY Steve Jobs: Biography by Walter Isaacson affordable price in Nairobi, Kenya.
Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Kenyan motivational books. FREE Same-Day book delivery.
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Smart money woman book By Arese Ugwu
KShs1,399.00Read moreThis book tackles, debt, spending, the consumerist culture of the African middle class, the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success. With each chapter comes a Smart Money Lesson, there to help you work your way up the financial ladder.
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Stroke: A 5% Chance of Survival book by Ricky Monahan Brown
KShs1,150.00Add to cartThe day after losing his job, Ricky suffered a catastrophic stroke aged just 38. Unconscious, he was wheeled into hospital with girlfriend Beth by his side. This is the story of their love, his recovery and their return home.
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