This is marketing;Seth Gordin
KShs2,690.00
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
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The power of a praying parent;Stormie Omartan
KShs1,390.00Add to cartWhy Leave Your Child’s Life to Chance
When You Can Give It to God?Stormie Omartian and her husband, Michael, spent 20 years raising their children…and more than 40 years praying for them. Now, in 32 short, easy-to-read chapters, Stormie shares how you can pray through each stage of your child’s life, from early childhood to adulthood. Learn how to put your child’s life in God’s loving hands in such areas as his or her
- safety
- walk with God
- success in school
- friends
- family relationships
- gifts and talents
It’s never too late to discover the joy that comes from being a part of God’s work in your child’s life. You don’t have to be a perfect parent. But you do need to be a praying parent. And you can do that.
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The Power of Habit;Charles Duhigg
KShs1,895.00Add to cartThere’s never been a better time to set new habits. This book will change your life.
______________________________
Why do we do develop habits? And how can we change them?We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.
Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success – or even life and death.
The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything.
Habits aren’t destiny. They’re science, one which can transform our businesses, our communities, and our lives.
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The battlefield of the mind By Joyce Meyer
KShs1,390.00Add to cartThe battlefield of the mind By Joyce Meyer
A WAR IS RAGING.
Your mind is the battlefield.
Worry, doubt, confusion, depression, anger and feelings of condemnation: all these are attacks on the mind. In her most popular bestseller ever, beloved author and minister
Joyce Meyer shows you how to change your life by changing your mind. She teaches you how to deal with the thousands of thoughts you have every day and focus your mind to think the way God thinks. And she shares the trials, tragedies and ultimate victories from her own marriage, family and ministry that led her to wondrous, life-transforming truth – and reveals her thoughts and feelings along the way.
Now it’s your turn to:
* Gain control over your mind and find freedom and peace
* Recognise damaging thoughts and stop them from influencing your life
* Be patient with yourself even when you make mistakes
* Arm yourself with the Word of God, praise, prayer and other powerful spiritual weapons
* Follow the light out of your mental ‘wilderness’ and find undreamed-of happiness and fulfilment.
Don’t surrender to misery another day.
Find out today how to guarantee your victory in your
BATTLEFIELD OF THE MIND!
Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Same-Day book delivery.
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Dare to Dream Again! If Your Dream Has Died, Don’t Bury It – It Can Live Again book by Fred Geke
KShs1,290.00Add to cartIn this revised and updated edition, Fred Geke helps you recognise that the big opportunity is where you are right now and challenges you to pursue your dream wholeheartedly.
Dare to Dream Again! discusses critical topics in your life and shows how you can incubate your dreams and turn them to reality.
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Women who Run with Wolves book by Clarissa Pinkola Estes
KShs2,090.00Add to cartGo out in the woods, go out. If you don’t go out in the woods nothing will ever happen and your life will never begin.Within every woman, there lies a powerful force of energy, creativity and self-knowing: their wild woman. For centuries, she has been repressed by a male-orientated value system that trivialises her emotions. Until now.
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Marketing: A Guide To The Fundamentals (The Economist) by Patrick Forsyth
KShs2,500.00Add to cartThe late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
– The marketing mix
– Pricing policy
– Different methods of market researchThis guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization
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How google works;Eric Schmidt & Jonathan Rosenberg
KShs1,150.00Add to cartToday, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. HOW GOOGLE WORKS is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub “smart creatives.” Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims (“Consensus requires dissension,” “Exile knaves but fight for divas,” “Think 10X, not 10%”) with numerous insider anecdotes from Google’s history, many of which are shared here for the first time.In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. HOW GOOGLE WORKS explains how to do just that.
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Bad Blood: Secrets and Lies in a Silicon Valley Startup (Small)
KShs1,450.00Add to cartThe full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by the prize-winning journalist who first broke the story and pursued it to the end, despite pressure from its charismatic CEO and threats by her lawyers.
In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.7 billion. There was just one problem: The technology didn’t work.
In Bad Blood, John Carreyrou tells the riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.
Now to be adapted into a film, with Jennifer Lawrence to star.
‘Chilling . . . Reads like a West Coast version of All the President’s Men.’ New York Times Book Review
Author: John Carreyrou
ISBN:9781509868087
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How to win customers and keep them for life;Michael Leboef
KShs2,500.00Add to cartThe success of any business depends on knowing the answers to these important questions: Why do some people buy once…and never return? Why do some people become strong, steady customers? How do you turn an angry or complaining customer into a happy and satisfied one? What are the five best ways to keep customers coming back? From Michael LeBoeuf, the best selling author of Working Smart and the audio programs Working Smarter, Imagineering, and The Perfect Business, comes How to Win Customers and Keep Them for Life. With a hardhitting, action-ready rewards-and-incentives ideology, this is the ultimate program to building a successful business through customer satisfaction.
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The psychology of selling;Brian Tracy
KShs1,795.00Add to cartDouble and triple your sales—in any market.
The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.
It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
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Bezonomics: How amazon is changing our lives by Brian Dumaine
KShs1,895.00Add to cartAmazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Like a giant squid, Amazon’s tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon’s impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it.
Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.
But the principles by which Bezos has achieved his dominance – customer obsession, extreme innovation and long-term management, all supported by artificial intelligence turning a virtuous-cycle ‘flywheel’ – are now being borrowed and replicated. ‘Bezonomics’ is for some a goldmine, for others a threat, for still others a life-shaping force, whether they’re in business or not.
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From third world to First book by Lee Kuan Yew
KShs2,990.00Add to cartFew gave tiny Singapore much chance of survival when it was granted independence in 1965. How is it, then, that today the former British colonial trading post is a thriving Asian metropolis with not only the world’s number one airline, best airport, and busiest port of trade, but also the world’s fourth–highest per capita real income?
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Confessions of an Economic Hitman book by John Perkins
KShs1,695.00Add to cartAs an Economic Hitman (EHM), John Perkins helped further American imperial interests in countries such as Ecuador, Panama, Indonesia and Saudi Arabia. As Chief Economist for the international consulting firm Chas. T. Main, he convinced underdeveloped countries to accept massive loans for infrastructure development and ensured that the projects were contracted to multinational corporations. The countries acquired enormous debt, and the US and international aid agencies were able to control their economies.
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OUT OF STOCK
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
KShs2,995.00Read moreBen Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
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21 Lessons for the 21st Century by Yuval Noah Harari
KShs1,450.00Add to cartTHE NUMBER ONE BESTSELLER In twenty one bite sized lessons Yuval Noah Harari explores what it means to be human in an age of bewilderment How can we protect ourselves from nuclear war ecological cataclysms and technological disruptions What can we do about the epidemic of fake news or the threat of terrorism What should we teach our children Yuval Noah Harari takes us on a thrilling journey through today s most urgent issues The golden thread running through his exhilarating new book is the challenge of maintaining our collective and individual focus in the face of constant and disorienting change Are we still capable of understanding the world we have created Fascinating compelling Harari has teed up a crucial global conversation about how to take on the problems of the st century Bill Gates New York Times Truly mind expanding Ultra topical Guardian Lessons is simply put a crucial book Adam Kay
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Shoe Dog book By Phil Knight
KShs1,790.00Add to cartKnight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
Author: Phil Knight
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Art of War for Executives (Random-US) by Donald G. Krause
KShs1,250.00Add to cartSuccess is an art form that few can master Armed with this ancient manual you can join the ranks of business professionals who have looked to Sun Tzu as their mentor and gained a competitive advantage from his classic wisdom His ancient principles of war reinterpreted for the modern businessperson offer the skills to gain an advantage and achieve success in the workplace and the strategies to win at work when battles arise Learn to compete but never lose emotional control Do it right proper planning leads to success Know the facts whenever possible rely on first hand knowledge Expect the worst and have the resource to counter any setback Seize the day speed and innovation are the keys to staying ahead Do it better innovation is the one weapon that makes you invincible
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Deep work By Cal Newport
KShs2,690.00Add to cartPopular blogger Cal Newport reveals the new key to achieving success and true meaning in professional life – the ability to master distraction.
Many modern knowledge workers now spend most of their brain power battling distraction and interruption, whether because of the incessant pinging of devices, noisy open-plan offices or the difficulty of deciding what deserves your attention the most.When Cal Newport coined the term ‘deep work’ on his popular blog, Study Hacks, in 2012, he found the concept quickly hit a nerve. Most of us, after all, are excruciatingly familiar with shallow work instead – distractedly skimming the surface of our workload and never getting to the important part. Newport began exploring the methods and mindset that foster a practice of distraction-free productivity at work, and now, in DEEP WORK, he shows how anyone can achieve this elusive state.
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Execution, The discipline of getting things done book by Larry Bossidy & Ram Charan
KShs2,995.00Add to cartDisciplines like strategy, leadership development, and innovation are the sexier aspects of being at the helm of a successful business; actually getting things done never seems quite as glamorous. But as Larry Bossidy and Ram Charan demonstrate in Execution, the ultimate difference between a company and its competitor is, in fact, the ability to execute.
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You can negotiate anything;Herb Cohen
KShs1,150.00Read moreYES, YOU CAN WIN!
Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son’s hair length and hundreds of other matters for over five decades. Ever since coining the term “win-win” in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of Power, Time, and Information to always reach a win-win negotiation.
No matter who you’re dealing with, Cohen shows how every encounter is a negotiation that matters. With the tools and skill sets he has devised, honed, and perfected over countless negotiations, the power of getting what you deserve is now a practical necessity you can fully master.
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Built to last;Jim Collins H/C
KShs2,250.00Add to cartThis is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.’
Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day – as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: ‘What makes the truly exceptional companies different from other companies?’
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
Author:James C. Collins, Jerry I. Porras
ISBN:9781844135844
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New!OUT OF STOCK
Millionaire Next Door: The Surprising Secrets of America’s Wealthy
KShs1,695.00Read moreThe bestselling The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. Most of the truly wealthy in this country don’t live in Beverly Hills or on Park Avenue-they live next door. This new edition, the first since 1998, includes a new foreword for the twenty-first century by Dr. Thomas J. Stanley.
Author: Thomas J. Stanley
ISBN:9781589795471
Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Same-Day book delivery.
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The personal MBA; Josh Kaufman
KShs1,895.00Add to cartMaster the fundamentals, hone your business instincts, and save a fortune in tuition.
The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.
Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.
True leaders aren’t made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author: Josh Kaufman
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Business Secrets from the Bible: Spiritual Success Strategies for Financial Abundance by Rabbi Daniel Lapin
KShs2,495.00Add to cartFind success in finance, friendships, , and spirituality with the advice of a well-known expert
It’s safe to say that nearly everyone is seeking a happier, more successful life. So then why do so few attain it? Business Secrets from the Bible proposes a new way to view and approach success—one based upon key concepts from the Bible that are actually surprisingly simple. Written especially for those seeking success in the realms of money, relationships, and spirituality, this book encourages readers to realize their common mistakes, come to terms with them, and turn those mistakes into future triumphs. Filled with concrete advice for improved finances, spirituality, and connection, this resource takes a practical approach and aims to change not just the minds, but the actions of readers with a self-evident and persuasive pathway.
Drawing on his wisdom and knowledge of the Bible, the author reveals the clear link between making money and spirituality, and urges readers to focus on self-discipline, integrity, and character strength in order to achieve personal prosperity. Special emphasis is given to establishing positive attitudes toward making money and adopting effective Biblically-based strategies.
- Demonstrates how earnings and profits are God’s reward for forming relationships with others and serving them
- Stresses the importance of service, sharing, change, leadership, and creating boundaries and structures
- Encourages readers to focus on other people’s desires and teaches why and how to make connections with many people
- Suggests ways for readers to transform themselves and continue toward success even in the face of fear and uncertainty
Attaining wealth and well-being is no longer a mystery. Let this book identify and correct the errors that are keeping you from fulfillment and happiness.
Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Same-Day book delivery.
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