Marketing: A Guide To The Fundamentals (The Economist) by Patrick Forsyth
KShs2,500.00
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
– The marketing mix
– Pricing policy
– Different methods of market research
This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization
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Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
KShs2,995.00Add to cartPROFIT FIRST Transform Your Business from a Cash-Eating
Monster to a Money-Making Machine REVISED AND EXPANDED
MIKE MICHALOWICZAuthor of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur
offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit
The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz’s Profit First system, readers will learn that:
· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
· A small, profitable business can be worth much more than a large business surviving on its top line.
· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
Buy cheapest book, Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine online at best price in Nairobi, Kenya
Book Available in kenya| Leading and best Online bookstore/ bookshop| Kenya’s leading bookshop|Same-Day book delivery.
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New!OUT OF STOCK
The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage by Mel Robbins H/C
KShs3,500.00Read moreLearn the fastest way to change your life.
The 5 Second Rule is the secret to changing anything about your life. You can use the Rule and its countdown method to break any bad habit, interrupt self-doubt and negative self-talk, and push yourself to take the actions that will change your life.
If you struggle with motivation…
If you are tired of doubting yourself…
If you know what you want but can’t make yourself go get it…
You NEED The 5 Second Rule. The secret to changing your life isn’t knowing what to do–it’s knowing how to make yourself do it.
It’s a simple tool, backed by research, and it has changed the lives of millions. It will work for you too.
Using the science of habits, riveting stories, and surprising facts from some of the most famous moments in history, Mel Robbins will explain the power of a five second decision. You’ll also meet and inspired by hundreds of people around the world who are using the Rule to achieve their goals, reach their potential, and chase their dreams.
In the book, you’ll learn the inspiring and relatable story of how Mel invented the 5 Second Rule during the worst moment of her life, when her anxiety and finances were so bad, she could barely get out of bed. Since creating the Rule, Mel has shared it with audiences around the world, the most respected brands, and people who want to make real and lasting change.
Easy. Accessible. Science-backed. Proven.
You are just five seconds away from a totally different life.
Read the book and you’ll learn the secret to creating it.
Buy cheapest book, The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage by Mel Robbins online at best price in Nairobi, Kenya
Book Available in kenya| Leading and best Online bookstore/ bookshop| Kenya’s leading bookshop|Same-Day book delivery.
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Nairobi Noir;Peter Kimani
KShs1,950.00Add to cartNairobi Noir is an act of excavation, rediscovering the city’s ossified past and infusing life to preserve it for future generations. It is also an act of celebration, reminding readers of the brilliance of the best-known writers to emerge from this part of the world, and heralding the birth of new writers whose gifts, we can safely predict, will shine brightly in the years ahead.
The oldest writer in this anthology is eighty-one, the youngest is only twenty-four; if there is any inference one can draw from this demographic it is that this anthology offers an entire spectrum of Kenyan writing: the past, present, and future. If we can allow one extravagant claim, a collection of this nature is unprecedented in Kenya’s literary history.
Although the range of issues explored in Nairobi Noir is as diverse as its contributors, it all gestures toward a common theme. In this concrete jungle, the hunters and herders live on. As do the hunted . .
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New!
The Zanzibar Wife;Deborah Rodriguez
KShs1,495.00Add to cartOman. The ancient land of frankincense, windswept deserts, and turquoise seas.
Into this magical nation come, three remarkable women, each facing a crossroad in her life.
Rachel, an American war photographer, who is struggling to ~ shed the trauma of her career. Now she has to cover a quite different story — for a glossy travel magazine.
Aviasa, a bubbly English woman who has rashly volunteered as Rachel’s ‘fixer’, a job she’s never heard of in a country she knows nothing about.
And Miza, a young woman living far from her beloved homeland of Zanzibar. As the second wife of Tarig, she remains a secret from his terrifying ‘other’ wife, Maryam. Until one day, when Tariq fails to come home…
These three women will quickly learn that, in Oman, things aren’t always what they appear to be…
The Zanzibar Wife is a bewitching story of clashing cultures, of secrets and of revelations by the author of the international bestseller The Little Coffee Shop of Kabul.
‘As if Maeve Binchy had written The Kite Runner’ Kirkus Reviews
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OUT OF STOCK
One of us is Next book By Karen McManus
KShs1,350.00Read moreOne of us is Next book By Karen McManus
ANOTHER YEAR.
ANOTHER DRAMA.A WHOLE NEW SET OF RULES…
Bayview High is just about recovered from the death of gossip king Simon Kelleher a year ago.
Now there’s a new copycat in town who isn’t ready to forget him just yet. A school-wide game of Truth or Dare seems fun, right?
But this game is lethal. Choosing the truth may reveal your darkest secrets, accepting the dare could be dangerous, even fatal.The teenagers of Bayview must work together once again to find the culprit, before it’s too late. . .
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New!
Unlock It: The Master Key to Wealth, Success, and Significance by Dan Lok
KShs2,995.00Add to cartUnlock It: The Master Key to Wealth, Success, and Significance by Dan Lok
After ten years since his last best-selling book, Dan Lok, founder of Closers.com is finally unveiling his new book!
In Unlock It, you’ll find the strategies and methods Dan used personally to go from being a poor immigrant boy with $150,000 debt to becoming a global social phenomenon and the leader of the largest virtual closing organization in the world.
If you are struggling financially, you’ll learn how to develop skills not taught in schools that will increase your income and Financial Confidence.
If you are building or leading an organization, you’ll get an inside look at how Dan Lok strategically scaled his organization through a combination of digital media and Social Capital, High-Ticket Closers, and an unbeatable team culture.
Wherever you are, Unlock It will show you how to find your own way to achieving wealth, success, and significance.
Buy cheapest book, Unlock It: The Master Key to Wealth, Success, and Significance by Dan Lok online at best price in Nairobi, Kenya
Book Available in kenya| Leading and best Online bookstore/ bookshop| Kenya’s leading bookshop|Same-Day book delivery.
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Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter’s framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter’s ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.
Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century
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Crushing it : Gary Vaynerchuk
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In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.
In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
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Common Stocks and Uncommon Profits and Other Writings (Wiley Investment Classics)
KShs2,495.00Read moreWidely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today’s financiers and investors, but are also regarded by many as gospel. This book is invaluable reading and has been since it was first published in 1958. The updated paperback retains the investment wisdom of the original edition and includes the perspectives of the author’s son Ken Fisher, an investment guru in his own right in an expanded preface and introduction
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Think like an entrepreneur act like a CEO By Beverly Jones
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Learn How to leave your old job smoothly and start your new one with confidence and flair. How to gracefully accept praise for your work. How to recover from stress, setbacks, or the upheaval of a major project. How to stay steady in the midst of endless change.
It’s not enough to know how to manage common work-life challenges; you must also deal with the uncommon ones.
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MONEY Master the Game: 7 Simple Steps to Financial Freedom By Tony Robbins
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Tony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees—credit him for giving them the inspiration and the tools for transforming their lives. From diet and fitness, to business and leadership, to relationships and self-respect, Tony Robbins’s books have changed people in profound and lasting ways. Now, for the first time, he has assembled an invaluable “distillation of just about every good personal finance idea of the last forty years” ( The New York Times).
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Bezonomics: How amazon is changing our lives by Brian Dumaine
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Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.
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Confessions of an Economic Hitman book by John Perkins
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The personal MBA; Josh Kaufman
KShs1,895.00Add to cartMaster the fundamentals, hone your business instincts, and save a fortune in tuition.
The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.
Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.
True leaders aren’t made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
Author: Josh Kaufman
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New!
Why “A” Students Work for “C” Students and Why “B” Students Work for the Government By Robert T. Kiyosaki
KShs2,495.00Add to cart
Kiyosaki expands on his belief that the school system was created to churn out ‘Es’ / Employees…those “A Students” who read well, memorize well and test well…and not the creative thinkers, visionaries and dreamers -entrepreneurs-in-the-making…those “C Students who grow up to be the innovators and creators of new ideas, businesses, applications and products. The book urges parents not to be obsessed with their kids’ “letter grades” (“good grades” might only mean they or the student themselves were successful in jamming a square peg into a round hole…) and focus, instead, on concepts, ideas, and helping their child find their true genius, their special gift. The path they can pursue with a love and true passion. Robert showcases success stories of “C Students” who grew up to be phenomenal successes – and HIRED those “A Students”(attorneys, accountants, and other school-smart specialists) to work in their businesses…while the more average students, “B Students,” often find themselves in government-type jobs…Not surprisingly, Kiyosaki will coin his own definitions of what “A,” “B,” and “C” stand for as he gives parents and their children bits of wisdom as well as insights and tools for navigating an ever-changing world. ..an Information Age world where the ability to change and adapt, understand relationships, and anticipate the future will shape their lives.
Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Same-Day book delivery.
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The Rules of Management book By Richard Templer
KShs1,895.00Add to cartThe Rules of Management book By Richard Templer
some people find management so easy. They appear to be natural leaders, painlessly negotiating the system, the politics, the people, and the targets.
Is there something they know that the rest of us don’t? Is it something we can all learn? The answer is a resounding yes. They know the Rules of management.
These Rules are the guiding principles that show you how to inspire your team in a way that gets results. They will help you say the right thing, do the right thing, and know instinctively how to handle every situation.
Author: Richard Templar
Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Same-Day book delivery.
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How The Mighty Fall: And Why Some Companies Never Give In By Jim Collins
KShs2,495.00Read moreDecline can be avoided. Decline can be detected. Decline can be reversed.Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course?In How the Mighty Fall, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course. Collins’ research project—more than four years in duration—uncovered five step-wise stages of decline:Stage 1: Hubris Born of Success Stage 2: Undisciplined Pursuit of More Stage 3: Denial of Risk and Peril Stage 4: Grasping for Salvation Stage 5: Capitulation to Irrelevance or DeathBy understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom. Great companies can stumble, badly, and recover.Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins’ research emphasizes, some companies do indeed recover—in some cases, coming back even stronger—even after having crashed into the depths of Stage 4.Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.
Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Same-Day book delivery.
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The essential drucker book by Peter F. Drucker
KShs2,090.00Add to cartContaining twenty-six core selections, The Essential Drucker covers the basic principles and concerns of management and its problems, challenges, and opportunities, giving managers, executives, and professionals the tools to perform the tasks that the economy and society of tomorrow will demand of them.
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Managing for Results By Peter F. Drucker
KShs2,500.00Add to cartThe effective business, Peter Drucker observes, focuses on opportunities rather than problems. How this focus is achieved in order to make the organization prosper and grow is the subject of this companion to his classic work, The Practice of Management. Managing for Results shows what the executive decision maker must do to move his enterprise forward. Drucker again employs his particular genius for breaking through conventional outlooks and opening up new perspectives for profits and growth.
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