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Marketing: A Guide To The Fundamentals (The Economist) by Patrick Forsyth

KShs2,500.00

The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.

This guide explains what marketing is and the techniques marketers use. Topics covered include:
– The marketing mix
– Pricing policy
– Different methods of market research

This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization

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  • PROFIT FIRST Transform Your Business from a Cash-Eating
    Monster to a Money-Making Machine REVISED AND EXPANDED
    MIKE MICHALOWICZ

     

    Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur 

     

    offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

    Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit

    The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz’s Profit First system, readers will learn that:

    · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
    · A small, profitable business can be worth much more than a large business surviving on its top line.
    · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

    With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

     

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  • New!
    OUT OF STOCK

    Learn the fastest way to change your life.

    The 5 Second Rule is the secret to changing anything about your life. You can use the Rule and its countdown method to break any bad habit, interrupt self-doubt and negative self-talk, and push yourself to take the actions that will change your life.

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  • Nairobi Noir is an act of excavation, rediscovering the city’s ossified past and infusing life to preserve it for future generations. It is also an act of celebration, reminding readers of the brilliance of the best-known writers to emerge from this part of the world, and heralding the birth of new writers whose gifts, we can safely predict, will shine brightly in the years ahead.

    The oldest writer in this anthology is eighty-one, the youngest is only twenty-four; if there is any inference one can draw from this demographic it is that this anthology offers an entire spectrum of Kenyan writing: the past, present, and future. If we can allow one extravagant claim, a collection of this nature is unprecedented in Kenya’s literary history.

    Although the range of issues explored in Nairobi Noir is as diverse as its contributors, it all gestures toward a common theme. In this concrete jungle, the hunters and herders live on. As do the hunted . .

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  • New!

    Oman. The ancient land of frankincense, windswept deserts, and turquoise seas.

    Into this magical nation come, three remarkable women, each facing a crossroad in her life.

    Rachel, an American war photographer, who is struggling to ~ shed the trauma of her career. Now she has to cover a quite different story — for a glossy travel magazine.

    Aviasa, a bubbly English woman who has rashly volunteered as Rachel’s ‘fixer’, a job she’s never heard of in a country she knows nothing about.

    And Miza, a young woman living far from her beloved homeland of Zanzibar. As the second wife of Tarig, she remains a secret from his terrifying ‘other’ wife, Maryam. Until one day, when Tariq fails to come home…

     

    These three women will quickly learn that, in Oman, things aren’t always what they appear to be…

    The Zanzibar Wife is a bewitching story of clashing cultures, of secrets and of revelations by the author of the international bestseller The Little Coffee Shop of Kabul.

    ‘As if Maeve Binchy had written The Kite Runner’ Kirkus Reviews

     

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  • OUT OF STOCK

    One of us is Next book By Karen McManus

    ANOTHER YEAR.
    ANOTHER DRAMA.

    A WHOLE NEW SET OF RULES…

    Bayview High is just about recovered from the death of gossip king Simon Kelleher a year ago.

    Now there’s a new copycat in town who isn’t ready to forget him just yet. A school-wide game of Truth or Dare seems fun, right?
    But this game is lethal. Choosing the truth may reveal your darkest secrets, accepting the dare could be dangerous, even fatal.

    The teenagers of Bayview must work together once again to find the culprit, before it’s too late. . .

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  • New!

    Unlock It: The Master Key to Wealth, Success, and Significance by Dan Lok

    After ten years since his last best-selling book, Dan Lok, founder of Closers.com is finally unveiling his new book!

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