Marketing (The Brian Tracy Success Library) book by Brian Tracy
KShs1,450.00
Marketing (The Brian Tracy Success Library) book by Brian Tracy
Find your company’s niche in the marketplace when you discover what your customers want, need, and can afford–and then give it to them!
5 in stock
Marketing (The Brian Tracy Success Library) book by Brian Tracy
Find your company’s niche in the marketplace when you discover what your customers want, need, and can afford–and then give it to them!
Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. However, the key to successful marketing and a successful business is already knowing that what you are offering is what the public has been searching for!
Renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results.
In Marketing, Tracy helps you discover how to:
- Build your customer base
- Set yourself apart from the competition
- Use market research and focus groups to fuel better decisions
- Fulfill a basic emotional need for buyers
- Determine the correct price point for your offerings
- Make the most of your distribution channels
- Give customers a reason to switch from your competitors, and more!
Complete with time-tested marketing strategies and Tracy’s trademark wisdom, Marketing is a practical pocket guide that shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.
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Think and grow rich;Napoleon Hill
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The power By Rhonda Bryne H/C
KShs2,090.00Add to cartYou are meant to have an amazing life! This is the handbook to the greatest power in the Universe – The Power to have anything you want.
Every discovery, invention, and human creation comes from
The Power. Perfect health, incredible relationships, a career you love, a life filled with happiness, and the money you need to be, do, and have everything you want, all come from The Power. The life of your dreams has always been closer to you than you realized, because The Power -to have everything good in your life – is inside you. To create anything, to change anything, all it takes is just one thing…THE POWER.Author: Rhonda Byrne
ISBN: 9781439181782
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KShs1,895.00Add to cartAmazon is the business story of the decade. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Like a giant squid, Amazon’s tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. So pervasive is Amazon’s impact that business leaders in almost every sector need to understand how this force of nature operates and how they can respond to it.
Saying you can ignore Jeff Bezos is equivalent to saying you could ignore Henry Ford or Steve Jobs in the early years of Ford and Apple. These titans monumentally changed how we do business, redefining the rules on a global scale. Amazon founder Jeff Bezos is the new disruptor on the block. He has created a 21st century algorithm for business and societal disruption. He has turned the retail industry inside out, is swiftly dominating cloud computing, media and advertising, and now has his sights trained on every other domain where money changes hands and business is transacted.
But the principles by which Bezos has achieved his dominance – customer obsession, extreme innovation and long-term management, all supported by artificial intelligence turning a virtuous-cycle ‘flywheel’ – are now being borrowed and replicated. ‘Bezonomics’ is for some a goldmine, for others a threat, for still others a life-shaping force, whether they’re in business or not.
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Marketing: A Guide To The Fundamentals (The Economist) by Patrick Forsyth
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In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.
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Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter’s framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.
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Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century
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It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
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Kiyosaki expands on his belief that the school system was created to churn out ‘Es’ / Employees…those “A Students” who read well, memorize well and test well…and not the creative thinkers, visionaries and dreamers -entrepreneurs-in-the-making…those “C Students who grow up to be the innovators and creators of new ideas, businesses, applications and products. The book urges parents not to be obsessed with their kids’ “letter grades” (“good grades” might only mean they or the student themselves were successful in jamming a square peg into a round hole…) and focus, instead, on concepts, ideas, and helping their child find their true genius, their special gift. The path they can pursue with a love and true passion. Robert showcases success stories of “C Students” who grew up to be phenomenal successes – and HIRED those “A Students”(attorneys, accountants, and other school-smart specialists) to work in their businesses…while the more average students, “B Students,” often find themselves in government-type jobs…Not surprisingly, Kiyosaki will coin his own definitions of what “A,” “B,” and “C” stand for as he gives parents and their children bits of wisdom as well as insights and tools for navigating an ever-changing world. ..an Information Age world where the ability to change and adapt, understand relationships, and anticipate the future will shape their lives.
Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Same-Day book delivery.
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some people find management so easy. They appear to be natural leaders, painlessly negotiating the system, the politics, the people, and the targets.
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Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Same-Day book delivery.
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Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Same-Day book delivery.
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Business Secrets from the Bible: Spiritual Success Strategies for Financial Abundance by Rabbi Daniel Lapin
KShs2,495.00Add to cartFind success in finance, friendships, , and spirituality with the advice of a well-known expert
It’s safe to say that nearly everyone is seeking a happier, more successful life. So then why do so few attain it? Business Secrets from the Bible proposes a new way to view and approach success—one based upon key concepts from the Bible that are actually surprisingly simple. Written especially for those seeking success in the realms of money, relationships, and spirituality, this book encourages readers to realize their common mistakes, come to terms with them, and turn those mistakes into future triumphs. Filled with concrete advice for improved finances, spirituality, and connection, this resource takes a practical approach and aims to change not just the minds, but the actions of readers with a self-evident and persuasive pathway.
Drawing on his wisdom and knowledge of the Bible, the author reveals the clear link between making money and spirituality, and urges readers to focus on self-discipline, integrity, and character strength in order to achieve personal prosperity. Special emphasis is given to establishing positive attitudes toward making money and adopting effective Biblically-based strategies.
- Demonstrates how earnings and profits are God’s reward for forming relationships with others and serving them
- Stresses the importance of service, sharing, change, leadership, and creating boundaries and structures
- Encourages readers to focus on other people’s desires and teaches why and how to make connections with many people
- Suggests ways for readers to transform themselves and continue toward success even in the face of fear and uncertainty
Attaining wealth and well-being is no longer a mystery. Let this book identify and correct the errors that are keeping you from fulfillment and happiness.
Book Available in kenya| Online bookstore| Kenya’s leading bookshop|Same-Day book delivery.
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Many modern knowledge workers now spend most of their brain power battling distraction and interruption, whether because of the incessant pinging of devices, noisy open-plan offices or the difficulty of deciding what deserves your attention the most.When Cal Newport coined the term ‘deep work’ on his popular blog, Study Hacks, in 2012, he found the concept quickly hit a nerve. Most of us, after all, are excruciatingly familiar with shallow work instead – distractedly skimming the surface of our workload and never getting to the important part. Newport began exploring the methods and mindset that foster a practice of distraction-free productivity at work, and now, in DEEP WORK, he shows how anyone can achieve this elusive state.
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